We tell you what not to buy
Most accounts need two services, not five. Recommending the cheap fix when the cheap fix is the answer costs us money in month one and keeps the account for three years.
Your West Midlands digital growth partner
An agency that tells you what not to buy
Nwestra Digital is a digital marketing agency serving Coventry and the West Midlands. We do five things, we scope them in writing, and we say plainly when one of them is not worth your money.
- 5 services, scoped separately
- 26 West Midlands towns researched on their own
- 20 sectors grouped by how their customers search
- 2026 trading from, and we will not pretend otherwise
Why another digital marketing agency
Because most of the firms we meet in this region have already paid for marketing once and have nothing to show for it. Usually not because they were cheated. Because somebody sold them content when the site was not being indexed, or a redesign when the problem was a Business Profile with the wrong primary category, or forty thin town pages when they only ever wanted work in three towns.
None of that is hard to diagnose. It is just that diagnosing it properly makes the first invoice smaller, so it does not often get done. Our whole offer is the other way round: find the actual blocker, do the cheap thing first if the cheap thing is the answer, and earn the next six months rather than the next contract.
Based locally, which matters for the local work, and delivering remotely for everything that is not geographic. We are a service area business, so there is no walk in office and no map pin pretending there is one.
Six things you can hold us to
Not values in the poster sense. Each of these is a thing you can check, and a thing you can leave over if we break it.
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You own everything
Your hosting, your domain, your ad account, your Business Profile, your repository, your analytics. We work inside your accounts with manager access, never ownership, so leaving costs you a notice period rather than your rankings.
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Fixed fees, not a percentage
A percentage of ad spend pays an agency to grow your budget rather than your return. We quote a monthly figure in writing against a scope, and it does not move because your spend did.
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Reporting against enquiries
Impressions and click through rate are not money. Every report leads with enquiries, cost per enquiry and what changed, and says plainly when a month went badly.
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No work we cannot explain
If a tactic only works while nobody looks at it closely, it is a liability on your domain rather than an asset. Nothing gets done to your site that we would not write down.
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One client per sector per town
We will not take your direct competitor in the same pack and work against you with what we learned from your account. Say the word and we will put it in the contract.
The people doing the work
This section stays empty until there are real names, real roles and real credentials to put in it. An invented team is the first lie an agency tells.
Real data needed Team names, roles, credentials and photographs.
Needed to fill this: names, roles, a line on what each person actually does on an account, any certifications worth stating, and a photograph each. Until then you deal with the person who scoped your work, and they will tell you their name on the first call.
What we actually sell
Five services. Most clients buy two.
What people ask about us
Anything not answered here, ask it on the form. You get a person, not a sequence.
How big is the team?
Small, and deliberately. You deal with the person who scoped your work rather than an account manager relaying it. Where a job needs a specialist we bring one in and tell you who they are and what they did.
Why the West Midlands specifically?
Because local search is decided street by street and you cannot research a pack you have never driven through. We know which Birmingham suburbs behave like separate towns, where the Black Country packs run into each other, and why Coventry competes with national firms rather than local ones.
Do you only work with West Midlands businesses?
No. The local work is where the regional knowledge pays, but technical SEO, e-commerce and AI search work are not geographic and we do those for clients anywhere in the UK.
Can we speak to an existing client?
Once we have clients who have agreed to it, yes, and we will introduce you to one in your sector rather than the happiest one on the list. We will not print a testimonial nobody signed off.
What happens in the first month?
An audit, a scope and a written plan in priority order, then the cheapest high impact work first. You see the list before anything is touched, and you can strike anything off it.
What if it does not work?
Then we say so, in writing, with what we tried and what we think the real blocker is. Some sites cannot be fixed inside a sensible budget and some markets cannot be won from where you are standing. You will hear that from us rather than discover it after a year.
Start with a conversation rather than a proposal.
Tell us what you sell, where you want enquiries from and what you have already tried. If we are not the right fit we will say so, and if the fix is something you can do yourself we will tell you how.
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